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featuring Lynsey Bradford, Franchise Director
What prompted Cygnets Art School to review booking and operational platforms?
“As the Cygnets network continues to grow, we wanted a platform that could support both the needs of our franchisees and the requirements of head office. We were looking for a system that offered flexibility, scalability and strong reporting, while also giving us the ability to configure the platform around the way our franchise network operates.
It was important that we found a solution that could support the business both now and as we continue to grow in the future.”
What stood out about Booking Autopilot during the selection process?
“What stood out most was the willingness of the Booking Autopilot team to take the time to understand our network and how we operate. Rather than presenting a one-size-fits-all solution, they worked closely with us to explore how the platform could be configured around our requirements.
The flexibility of the system, the reporting capabilities, integrated marketing tools and the ability to develop bespoke functionality where needed all made Booking Autopilot a very attractive option for us.”
How important was support during the evaluation and onboarding process?
“Support was a significant factor in our decision. Throughout the process, Mark and the wider Booking Autopilot team have been responsive, collaborative and genuinely interested in helping us find the right solution for the network.
Their experience working with children’s activity businesses and franchise organisations was evident from the beginning and gave us confidence that they understood many of the operational challenges we face.”
What value do you expect Booking Autopilot to bring to the Cygnets network moving forward?
“We see a lot of potential in bringing bookings, communication, reporting and marketing together within a single platform.
The reporting and dashboard capabilities will provide valuable visibility across the network, while the integrated marketing and automation tools have the potential to help franchisees operate more efficiently and support future growth.
We’re excited about what the platform can help us achieve as we continue our rollout across the network.”
Were there any commercial or operational advantages that were particularly appealing?
“The biggest factor for us was the flexibility of the platform itself. Having the ability to configure the system around the needs of the network, combined with the opportunity to continue developing and refining functionality over time, was an important part of our decision-making process.”
How would you describe Booking Autopilot in one sentence?
“A flexible franchise management platform backed by a team that understands children’s activity businesses and franchise networks.”
Would you recommend Booking Autopilot to other franchise networks?
“Based on our experience so far, absolutely. The flexibility of the platform, the collaborative approach of the team, and the focus on supporting franchise networks were all key reasons we selected Booking Autopilot, and we’re looking forward to seeing the benefits as our rollout continues.”
